Marc Snyderman is an attorney who has embraced the subscription model for legal services. Marc worked as an in-house counsel and then started his own subscription-based law firm. He discusses the value of the subscription model in making legal services more accessible and predictable for clients, especially small and medium-sized businesses.
Marc shares the challenges of finding the right technology and processes in starting his subscription-based law firm. He highlights the importance of content creation, networking, and building a strong referral network for acquiring clients. Marc prices his services based on the maturity and needs of the client, sometimes even lowering the price if the client requires less support than initially anticipated.
He also discusses using automation and AI tools, and the benefits of taking on startup clients in exchange for equity. Marc shares his perspective on the need for bar associations to better address the ethics of multi-jurisdictional practice. Marc emphasizes the importance of being pragmatic, transparent, and focusing on providing value to clients.
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