Eve Lumsden shared her journey as an attorney who transitioned from a career in hospitality to law. She discussed how her experience in the hospitality industry shaped her approach to legal practice, particularly in estate planning and probate. Eve emphasized her commitment to flat-fee pricing and subscription-based services, drawing inspiration from her previous work experiences where she observed successful implementation of such models.
Eve detailed her approach to running her law firm, focusing on providing accessible and affordable legal services. She explained her subscription model, which includes annual updates to estate plans and a certain number of client consultations. Eve also discussed her decision to outsource marketing efforts while focusing on her strengths in sales and networking. She highlighted the importance of utilizing technology efficiently, mentioning her use of MyCase and LawPay for practice management and payment processing.
Throughout the conversation, Eve stressed the importance of innovation in the legal industry, particularly from women and people of color. She shared her perspective on why these groups often lead in developing new business models for law firms, attributing it to their experiences in problem-solving and overcoming challenges. Eve also discussed her target market, focusing on suburban families who may not realize their need for estate planning, rather than high-net-worth individuals.
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