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(98.5) Alternative Fees with The Godfather of Legal Pricing, Toby Brown

Mathew Kerbis, The Subscription Attorney

Toby Brown, recognized as the "godfather of legal pricing," shares his journey from pioneering non-billable, innovative pricing strategies at Norton Rose Fulbright to his current endeavors. His early work in alternative fee arrangements led him to create a pricing program that gained significant attention within the legal industry. This innovative approach to legal billing propelled him into roles that expanded beyond pricing to include legal project management, practice management, and even overseeing e-discovery. Brown's expertise in economics and his unique perspective on legal service delivery have made him a sought-after figure in law firm management and strategy.

In recent years, Brown ventured into consulting with his firm, DV8 Legal Strategies, and collaborated with NextGen LPM to offer coaching on legal project management. His focus on understanding client needs for effective pricing strategies underscores the importance of aligning legal services with client objectives. Brown emphasizes the necessity for law firms to adapt their business models in response to technological advancements, particularly generative AI, to remain competitive and profitable. His approach advocates for a proactive stance in rethinking how legal services are priced and delivered.

Brown's background in economics and his extensive experience across various facets of law firm operations have equipped him with insights into the legal industry's challenges and opportunities. His work with the Standards Advancement for the Legal Industry (SALI) initiative highlights his commitment to improving legal service standards and efficiency. As Brown contemplates returning to a law firm environment, his contributions to legal pricing and project management continue to influence the industry, encouraging a shift towards more transparent, client-centered, and technologically integrated legal services.

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Learn about DV8 Legal Strategies, listen to Toby's episode on Pioneers and Pathfinders, and connect with him on LinkedIn.

Check out my new show, the Law for Kids Podcast.

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Law Subscribed
Law Subscribed
Mathew Kerbis interviews attorneys and technologists building for subscription legal services and other innovations within the law.
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