Scott Reib, an attorney with 27 years of experience, discusses his journey in implementing a subscription-based legal service model. He shares how he transitioned from traditional hourly billing to a subscription model in 2012, inspired by services like Dollar Shave Club. Scott explains that his “Access Plan” was designed to provide small business owners with on-demand legal services, allowing them to ask questions and receive legal support without worrying about additional charges. He emphasizes the importance of shifting clients’ mindset from viewing law firms as emergency rooms to primary care providers.
Scott delves into the structure of his subscription model, which includes different tiers (Launch, Expansion, Momentum, and Guardian) to cater to businesses at various stages of growth. He discusses the challenges and benefits of implementing this model, including the use of an initiation fee and a 12-month commitment to ensure client dedication. Scott also shares insights on managing his team, which consists of both full-time employees and contract lawyers, and how he handles compensation in this non-traditional billing structure.
Scott touches on various aspects of running a subscription-based legal practice, including the use of technology, marketing strategies, and the integration of AI tools. He discusses his approach to scaling the business, aiming for 200-250 members and ten preferred providers. He attributes his success in ditching the billable hour to his entrepreneurial mindset, experience in sales, and desire to solve problems while being paid for the value delivered rather than time spent.
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