Lael Sturm runs a virtual assistant agency called OGMentor (pronounced “augmentor”). Lael shares how his digital marketing agency pivoted to a virtual assistant business during the pandemic, when many clients put marketing budgets on hold. He explains why a subscription model for virtual assistants makes sense - it provides predictable revenue and allows assistants to earn a living wage. Lael argues attorneys should delegate non-strategic tasks like email and social media to virtual assistants so they can focus on high-value work.
Key topics covered include the benefits of outsourcing for attorneys, how to structure pricing using monthly subscriptions, strategies for managing email with a virtual assistant, and integrating AI tools like ChatGPT. Lael emphasizes that while technology like calendaring automation is useful, human assistants are superior for dynamically responding to changing needs. He notes assistants in the Philippines offer advantages like strong English skills and a caring culture.
Lael encourages attorneys to try delegating tasks to a virtual assistant, because "if you don't have an assistant, you are the assistant."
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(61) Augmenting Your Subscription Law Firm with Lael Sturm of OGMentor