Zane Johnson, a virtual law practice owner based in Hawaii, discusses his journey as an attorney and entrepreneur. He runs MZA Legal, a firm that helps self-funded entrepreneurs build solid foundations for their businesses. Zane shares his experience transitioning from nonprofit work to starting his own practice, emphasizing his desire to make legal services more accessible to everyday people. He is currently developing a platform to provide resources for entrepreneurs with criminal records, aiming to bridge his expertise in both areas.
The conversation delves into Zane's approach to pricing and service delivery. He currently offers fixed-fee services but is exploring the potential of subscription-based models. Zane expresses some hesitation about implementing subscriptions, citing concerns about managing client expectations and workload. However, he shows interest in learning more about how to structure and implement such a model effectively, particularly after hearing about various technologies and strategies that can streamline the process.
Zane also shares his perspective on innovation in the legal industry, noting that women attorneys and attorneys of color seem to be at the forefront of new business models and approaches. He attributes this to a desire to create spaces where marginalized voices can be heard and expertise can be expressed authentically. Zane believes that the future of the profession lies in providing legal services that meet the needs of everyday people, tapping into a latent market that has long been underserved.
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