In this episode, Brenden Kumarasamy and Mathew Kerbis discuss best practices for communication skills and personal branding. Key takeaways include the importance of consistency in content creation to build an audience over time, even if the platform changes. Referral marketing by overdelivering value for existing clients generates business more effectively than passive social media alone. Finally, using a flat fee pricing model allows the same effort for vastly different client sizes, with the potential to upsell top clients into higher-priced mastermind groups.
The interview also explores transitioning a passion project into a sustainable business through coaching and consulting. Key insights include leaning on word-of-mouth rather than platform traffic alone to drive business. While social media and content creation may raise awareness, referral partnerships often convert at higher rates. This suggests overlaying human rapport onto digital reach for well-rounded marketing.
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(50) Content Creation and Public Speaking to Help Grow Your Practice with Brenden Kumarasamy