In this episode, Brenden Kumarasamy and Mathew Kerbis discuss best practices for communication skills and personal branding. Key takeaways include the importance of consistency in content creation to build an audience over time, even if the platform changes. Referral marketing by overdelivering value for existing clients generates business more effectively than passive social media alone. Finally, using a flat fee pricing model allows the same effort for vastly different client sizes, with the potential to upsell top clients into higher-priced mastermind groups.
The interview also explores transitioning a passion project into a sustainable business through coaching and consulting. Key insights include leaning on word-of-mouth rather than platform traffic alone to drive business. While social media and content creation may raise awareness, referral partnerships often convert at higher rates. This suggests overlaying human rapport onto digital reach for well-rounded marketing.
Get Connected with SixFifty, a business and employment legal document automation tool.
Sign up for Gavel using the code LAWSUBSCRIBED to get 10% off an annual subscription.
Visit Law Subscribed to subscribe to the Substack newsletter to get notified about every episode, listen from your web browser, and for additional content.
Register for ABA TECHSHOW 2024 and attend both of presentations called (1) Podcasting for Lawyers: Mastering the Medium with AI; and (2) AI will Redefine Firm Business Models and End the Billable Hour. Are You Prepared?
Sign up for the Subscription Seminar Waitlist at subscriptionseminar.com.